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The World´s Most Awarded Negotiation Strategy

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Mr. Keld Jensen is an international author, professor, speaker, advisor and expert in negotiations, behavioral economics and trust. He has worked with leading global companies and governments and individuals as an advisor and trainer. Among these: SAB Miller, LEGO, Danish, Lithuanian and Canadian Government, Rolls Royce, Siemens, Thermo Fisher, Carlsberg, Vestas, Novo Nordisk etc.  

He is the author of 24 books on international negotiation and communication which is published in more than 37 countries in 18 languages and got more than 2.8 million readers. 

He has written a number of articles for the Forbes Magazine on negotiation. Keld is an associate professor at Thunderbird School of Global Management at ASU in the US, Aalborg University in Denmark and Baltic Management Institute in Belgium and Lithuania and teaches at various International Executive MBA programs. 
He is frequently used as a commentator in the electronic and print media. He has more than 200 TV appearances in recent years. 

In 2015 and 2016 Mr. Jensen was appointed to be among the 100 Global Top Thought Leaders in Trust. In 2017 his concept of SMARTnership Negotiation won the award “Best negotiation/tender strategy” issued by the Organization of Public Procurement Officers in Scandinavia. In 2018 he won the IACCM Innovation award for the SMARTnership negotiation strategy. He was nominated for the IACCM Strategic Direction award in 2019.


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